Pure Gold is a no-nonsense shampoo; we realize there isn't any one perfect shampoo for all dogs. However, we do feel that this formula comes, as close to being the ideal shampoo for continual use to give the most satisfying result month after month. Pure Gold is concentrated; dilution will depend on local water conditions. Pure Gold 's fresh scent shampoo will brighten and highlight all colors.

From puppies to adult and on any breed. Dog undergoing treatment using medicated shampoo whereby they need a gentle general use shampoo to alternate between the treatment shampoo, this is the choice.

It can be diluted and thus more economical for one who is budget conscious. The optical brightener in this shampoo though is lesser than the Blue Minx but provides satisfying results to bring dull coat back to life too.